Marketing the Inflatable Swan to the World

This week the team at QT Digital ventured behind the scenes at the inflatable swan promo shoot as part of a global campaign to market the product throughout Asia Pacific, North America, Europe and the Middle East.

The luxury pool toys originated in The Hamptons in upmarket Long Island, New York and have since become a prominent feature in swimming pools along the US east coast and throughout Australia. The growing popularity of the inflatable swan enticed the USA’s largest manufacturer to expand operations and capitalise on the highly lucrative global market, awarding QT the contract to manage all digital marketing activities and B2B wholesale distribution.

The digital component includes the web design & development of individual eCommerce micro-sites for each region, social media marketing, search marketing & remarketing campaigns, eDM and display banner advertising.

Our B2B wholesale distribution efforts have already generated a large number of orders from more than 20 hotel chains in the Middle East & Europe.

Check out some of our photos from the shoot below.

QT Shoot 1

QT Shoot 2

QT Shoot 3

QT Shoot 4